Our Story

Hi! If you’re new to the Live Without Apologies (LWA) community, welcome! I’m Abbey, the Founder of LWA. I am a child of God, a daughter, sister, friend, Naija 🇳🇬, a Mental Health advocate, a passionate public servant and so much more! I created LWA to disrupt the status quo and inspire YOU to live life unapologetically on YOUR terms without judgment or validation from others. I hope you will join me on this journey.

 


What it Means to Live Without Apologies 

Live Without Apologies is more than an apparel brand—it's a movement!  We are a lifestyle, education, storytelling and advocacy community that is working hard to encourage everyone to live life unapologetically in every area and aspect of life (e.g. Personally, Professionally, Physically, Mentally, Emotionally, Spiritually, Financially, Environmentally); AND we are also super passionate about raising awareness about the mental health crisis globally!  


Basically, do you! We have so much pressure on our lives from family, to friends, to social media— to live life a certain way, sometimes our every move is scrutinized. We’re trying to live up to this “ideal” of success, of beauty, of acceptance, but what are we really chasing? It’s time to take our POWER back  and live unapologetically by our own rules. 

How it Started...

I had the idea for Live Without Apologies for over five years, however perfection paralysis prevented me from acting on it. Everything changed in October 2020. I quit my dream job after battling depression, anxiety and feeling a lost sense of identity.

I realized I was operating from a warped definition of success, a constant state of seeking validation—making decisions based on what I perceived others wanted me to do.

Quitting was my freedom. When I quit, I was ashamed and I felt guilty, but I gave myself grace to step into the uncertainty of not knowing what came next. I was unemployed for four months.

That period of stillness, reflection and listening to God allowed me to rest, recenter and rediscover my own voice, passions and aspirations. With that said, Live Without Apologies was birthed!

Photography by Sierra Cameroon Productions 

Let's Build This Community Together!

How are you living unapologetically? Let's grow and build this healing community together! It's time to take your power back and walk in authenticity. No more feeling guilty about your "failures". No more hiding your beautiful scars. Follow your true self and keep moving in love and light. Live life unapologetically on your terms; and if you unintentionally offend—apologize. Ready, Set, Go! Shop our merch and share your unapologetic story with us. 

Unapologetically,
Abbey